Educate Girls is seeking a talented and visionary individual to join our team as a Creative Lead. The Creative Lead will be responsible for leading the conceptualization, design, and execution of creative projects across various mediums to enhance our brand presence and support our mission of empowering girls through education. The position will work with the Communications Team to ensure that the brand and its communication are aligned with Educate Girls’ vision, mission, and values at all times to support national and regional operations.

Areas of Responsibility

Brand Alignment:

• Ensure that all creation and delivery of content is in line with the brand messaging and tone.
• Should have a complete understanding of the Brand Manual and working guidelines
• Will be responsible for adherence to the guidelines and creation & delivery of communications content.

Creative Conceptualization:

• Lead the conceptualization of creative campaigns and projects aligned with Educate Girls' mission and values.
• Develop innovative ideas and strategies to effectively communicate key messages and initiatives.

Design and Visual Branding:

• Oversee the design and development of brand assets, including but not limited to, annual reports, merchandise, brochures, donor reports, and other marketing materials. Look at innovate and creative presentation of the brand through these assets.
• Ensure consistency and adherence to brand guidelines across all creative outputs.

Video Production and Editing:

• Manage the video production, from ideation and scripting to shooting, editing, and post-production. This can be managed in-house or through vendors, as per the scale of the video.
• Create visually compelling and emotionally engaging videos to tell the story of Educate Girls' impact and initiatives.

Designing for Digital and Social Media:

• Collaborate with the digital team to create visually appealing content for social media platforms, website, and other digital channels.
• Utilize multimedia elements to enhance online engagement and drive awareness of Educate Girls' work.

Print Collaterals:

• Design and layout print materials such as posters, flyers, banners, and event signage to support various campaigns and events.
• Design and support all materials required for program operations- learning kits, charts, etc

Collaboration and Stakeholder Engagement:

• Work closely with cross-functional teams to understand project requirements and objectives.
• Collaborate with external vendors, agencies, and partners to execute creative projects efficiently and effectively.

Quality Assurance:

• Ensure the highest quality standards in all creative outputs, including design, messaging, and production values.

Preferred Education Background:

• Bachelor's degree in Graphic Design, Visual Communication, Film Production, or related field. Master's degree is a plus.

Preferred Work Experience:

• Demonstrated experience (>5 years) in conceptualizing, designing, and producing creative content, particularly in video production and editing.

Preferred Skill Set:

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), and other relevant tools.
• Strong portfolio showcasing creativity, visual storytelling, and design proficiency.
• Excellent project management skills with the ability to prioritize tasks and meet deadlines.
• Must know Hindi and English fluently
• Proficiency in making presentation decks
• Attention to detail and lateral thinking
• Excellent interpersonal skills and the ability to work with people from varied backgrounds at all management levels.
• Commitment to Educate Girls’ mission and values
• Gender sensitivity

Job Type: Full-time

Pay: ₹800,000.72 - ₹1,000,000.09 per year

Schedule:

• Day shift

Application Question(s):

• Demonstrated experience (>5 years) in conceptualizing, designing, and producing creative content, particularly in video production and editing.

Work Location: In person