About Design @Refillable

People dont have time in todays world. They just dont care if its not about them. That's exactly what we aspire to do here - make things personal for the users. We are not here to create a brand, we're building a lifestyle, a community, something bigger than life.

Our philosophy is simple -

1. We're not interested in selling products, we're here to create a change
2. Its cooler to help people change life and save the planet
3. Do crazy things - think about taking a wedding dhol to each consumer to make them feel involved.

Our design team is going to be the heart of of our organisation. Our target audience is the homemakers (28-50 year olds)

Things to keep in mind -

1. Customers love convenience - Make it simpler for users and conscise
2. Customers want to become sustainable, just dont know how to - It is our responsibility to inspire them and make small changes
3. Customers dont know about Refillable yet - You are responsible to change this.
4. Game Design - Your job is to make people feel better about themselves, that they are responsible for the change and have done a good job.

You will be the first hire in Design Team. Majority of what happens next at the company and your department is going to be defined by you.

Role Description

Refillable is making sustainability convenient for billions of users - unfortunately we havent been able to break this down for people. We are looking for someone to simplify and translate this visually for everyone!

You will be responsible for designing the following:

• Campaigns
• Communications (Social Media, Digital and Print)
• Website
• Application

We believe there are only 3 ways to capture someones attention - Entertain, Educate and Communicate (Storytelling)

What makes a good fit

• Capture the WHY of a consumer.
• Understands WHY of Refillable
• Marries both and simplifies it for the consumer
• Well versed with Adobe creative suite - Adobe Illustrator, XD, Photoshop, After effects, Premiere Pro & Figma.
• Demonstrated experience in any of Graphic design, branding, motion design, marketing design, social media design, UI design, video editing.

What would your day job look like

1. Designing Refillable - Creating a brand identity and guidelines
2. Responsible for how all the digital and physical assets look
3. Meme-tastic marketing. Thats exactly why we need you. We are very bad at this, to ensure Refillable is not full of dad jokes and stays upto date with trends, jokes and current affairs.
4. Pitching ideas for social media campaigns and taking ownership of communication once the idea is approved
5. Writing copy for the website, mailers, and blogs in collaboration with other departments
6. Create ways to entertain consumers onground - Convert our refill truck into a gamefied marketing tool
7. Create a voice for Refillable, Make it human and not a corporation.
8. Execute campaigns and create an outreach plan, retention strategy and focus on the experience
9. Making videos for social media and the website - Creating animated GIFs and videos for social media and Stitching together videos using real images and video snippets
10. Coming up with concepts for video, reel and post campaigns on social media

What are the expectations from this role?

1. You will be responsible for the entire design department
2. You have to engage with our existing consumer base and create a better brand recall
3. Create campaigns to reach newer consumers at a rapid pace
4. Make our consumers feel good - about us and themselves!
5. Boost our online viewership

Why is Refillable hiring for this role?

We have been growing our customer base 10% monthly. We believe a dedicated individual can help us boost our numbers and understand the user better. This will also unlock the founders bandwidth so that they can focus on the way forward.

The typical pathway for this role would be to lead the design department in the future.

Compensation

ESOP Available

• standard benefits (incl Health Insurance, Book Allowance)

HIRING PROCESS

1. Screening of submissions
2. Video interview with one founder
3. Take home exercise
4. Final video interview and review (the entire founding team)

Candidates who accept an offer may join within 1 hour, 1 week or up to 1 month of signing - though, we have a preference for as short a gap period between signing and joining since we're at the most exciting part of our journey - laying the foundation for the Refillable platform!